The Onderkruipsels exhibition at the Rijksmuseum explored the weird and wonderful world of insects, as seen through the eyes of artists and scientists.To connect with a younger audience, an interactive AR experience was launched on Snapchat: the Onderkruipsels Snap Lens.

A video link ad led users directly to the augmented reality filter. The campaign saw 2.5 million impressions and 152,874 shares. The visuals and animations were edited in Blender, with AR functionality developed using Snap Lens Studio. I led this process from start to finish, right down to the creation of the filter and the cameo in the final video ad.