KPN
DETAILS
Client: KPN
Always-on: TV & Entertainment
Services: Concepting, Storyboarding, copywriting, (motion) design, AI usage
New films and TV Shows for or KPN TV & Entertainment are promoted through ads featuring Louis, the brand icon, in playful ways. Think a Formula 1 driver for Drive to Survive, or Mufasa’s reflection in a TV screen to tease The Lion King prequel. Suble community insights are weaved in, like the intentionally misspelled “majestueuze” as a wink to Wicked. Details that fans of the shows can appreciate.
Working smart with limited green screen footage calls for fast-turnaround concepts. Midjourney video has recently been added to the workflow, which has opened new doors for what we can do with the green screen footage.
Once a concept is approved, a storyboard is prepared for the motion designer to bring the creative to life. Occasionally, I take on the full project from concept to execution, as was the case for Special Forces VIPS and B&B Vol Liefde (video 2 and 4 below).
Campaign: Attentkalender
Services: Concepting, Storyboarding, copywriting, (motion) design, filming TikTok content
The KPN Attentkalender campaign drove high engagement by rewarding loyal customers with a daily gift throughout December. First, a teaser video built anticipation for the upcoming rewards. This moved into the tell phase, where daily carousels allowed users to “open” a new gift each day by swiping. This interactive mechanic resulted in a massive swipe-through rate. To maximise impact, KPN also deployed separate, less branded content specifically designed to fit the organic style of TikTok. Due to the succes of the campaign, an extra asset was introduced after to tease a new campaign in january.
Tease
Tell
This template was made in Smartly and updated daily for a different gift, making 31 assets in total
Made to swipe and fit the feed!