New films and TV Shows for or KPN TV & Entertainment are promoted through ads featuring Louis, the brand icon, in playful ways. Think a Formula 1 driver for a docuseries launch, or Mufasa’s reflection in a TV screen to tease The Lion King prequel. Suble community insights are weaved in, like the intentionally misspelled “majestueuze” as a wink to Wicked. Details that fans of the shows can appreciate.

Working smart with limited green screen footage calls for fast-turnaround concepts that are clever and scroll-stopping. Midjourney video has recently been added to the workflow, which has opened new doors for what we can do with the green screen footage.

Once a concept is approved, a storyboard is prepared for the motion designer to bring the creative to life. Occasionally, I take on the full project from concept to execution, such as was the case for Special Forces VIPS and B&B Vol Liefde (video 2 and 4 below).